Singapore looks for a great UK tourist boost

Singapore Airlines is always looking towards the future and thus the Singapore Airline and Singapore Tourism Board have announced a new partnership aiming to increase the number of tourists visiting from UK. They jointly look to the leisure, cruise and business markets by developing new products together. The UK targeting is a part of SG$4 million campaign that will also focus on Australia, China, Germany, India, Japan and the USA markets.

Singapore Airline and Singapore Tourism Board have previously worked together on stopover packages which have seen double digit in bookings year-on-year. According to Lynette Pang, assistant chief executive, marketing group, through this complementary partnership, SIA and STB will leverage each other’s consumer and trade insights to ensure that travellers can enjoy in-depth Singapore experience that meets their needs and demands.